The Monaco Group Rebrand
The Monaco Group (TMG) rebrand allowed me to explore branding from a marketing perspective; interviewing clients, developing content for the company's website, and designing a visual system that represents the brand well.
I worked closely with SHAKE Marketing to develop a strategy for the rebrand.
DATE
June 2020
DURATION
4 months
CATEGORY
Print, digital, branding
PURPOSE
Work-related
The Logo
After reviewing interviews with TMG’s clients, I created a logo that is representative of the company’s strengths and aligns with TMG’s value proposition.
Merchandise
I worked with our team to order branded merchandise to be sent out to our clients. This handout was distributed in each care package TMG sent out to our clients after our rebrand in 2020.
Branded Content
I created a series of content for the brand in support of our social media campaigns and sales team.
Business Cards
I created business cards for each employee to be handed out at meetings and events.
Case Studies
My team and I created case studies highlighting some of TMG’s most successful rollouts over the past decade.
Company Pillars
Through my marketing training, I learned that clients find value in a company that establishes pillars. My team and I developed these five pillars for our company to abide by, which established a sense of integrity and professionalism on behalf of TMG’s brand.
The Website
I worked closely with a web developer to ensure TMG's brand was translated in a way that was recognizable and accessible to visitors of our website. We launched the website in October 2020 along with our new brand on social media.
