A Prom To Remember Rebrand
In 2020, I was hired to rebrand A Prom To Remember (APTR), a non-profit organization based in South Florida. I pitched logo presentations to the executive board, who was seeking a more lively and vibrant look for the organization's brand.
I worked closely with the Operations Manager and Marketing Coordinator to ensure I was creating a look that was representative of APTR.
DATE
October 2020
DURATION
3 months
CATEGORY
Print, digital, branding
PURPOSE
Volunteer work
Primary Logo
The primary logo for APTR alludes to the organization's association with childhood cancer, as represented by the gold ribbon. The color scheme communicates a warm and light-hearted look speaks to the excitement prom attendees experience on prom night. The look offers a sense of vibrancy and playfulness.
I developed a few iterations of the logo for various applications (digital, print, merchandise, etc.).
Secondary Logo
The secondary logo I designed offers a more playful way to compliment APTR's brand. Being that the organization is typically referred to as the acronym, APTR, I found it important to create a secondary logo that reinforces the four letters as part of the brand.
I developed a few iterations with different color combinations for the organization's merchandise.
Additional brand elements
To further develop the visual identity of the brand, I created a crown to match the prom theme. I wanted to create a loose version of a crown, including abstracted people holding hands in the curves of the top. This aspect of the design hints at a sense of community, bringing people together through the organization's mission.
